Regional Area Manager
14 Ноября 2024
Город:
Петропавловск
Занятость:
Полная занятость
Компания "KT&G GLOBAL KAZAKHSTAN (КЕЙ-ТИ-ЭНД-ДЖИ ГЛОБАЛ КАЗАХСТАН)"
Duties and responsibilities
· Audit and check the sales volumes, market share and expansion of KT&G brands presence by expanding direct coverage, visibility, assortment and availability
· Take part in the development of sales plans
- Prepare the branch analysis: AC Nielsen data, Distributor's sales data, marketing activities, coverage data, motivational program, installed equipment
- Prepare and share launch reports for assigned regions
- Control execution of new launches and marketing programs
- Discuss the situation in region with Distributor's branch management and Regional team
- Conduct field visits to regions (WS, open market, Distributor POS, federal and local chain) and report the result to the management
- Making Sales Strategies
- Sales Resource(Budget) Management
· Effective collaboration with Regional team to reach objectives of KT&G
- Hire field force together with central office and train them
- Ensure FF team operation in accordance with company goals, set targets and employees' JDs
- Prepare, confirm with the management and set targets for subordinates
- Control correct input of all the information in sales information system, track and provide timely feedback to subordinates
- Track and control regional Field Force team performance against set targets, provide regular feedback
- Coordinate and control execution of planned activities aimed to increase handling & visibility of KT&G brands and exclude OOS situations
- Deliver field and in-class trainings for subordinates
- Fulfill field audits of tasks execution of subordinates
- Motivate team members to reach set goals
- Implement regional Field Force Team evaluation and provide timely feedback
- Develop, discuss with Distributor's branch management and Regional team strategy and action plans to increase KT&G presence
- Regular communication with Distributor to provide to them suggestions for sales development
- Participate in meetings with Distributor's Regional team regularly
- Ensure cooperation of KT&G regional Field Team with Distributor's SRs and timely reaction on any issues
- Participate in negotiations with key partners in regions (local chains, WS, key volume building tobacconists)
- Accumulated reporting of Distributor's performance (Monthly / Annually)
· Increase loyalty towards KT&G brands and activities
- Field visits and negotiations with key partners
- Evaluation of trade partners and proposals for contracts when needed
· Audit Distributor performance/competitors activities and monitor & analyze the new products to define and formulate key issues/opportunities for business growth
- Ensure regularity and accuracy of reporting (Weekly/Monthly)
- Brief FF to collect feedback from redistributors for new launches, equipment and POSM
- Regular reporting from sales information system, Involve data analyst when needed
- Propose new effective tools of market monitoring
· Lead field team of assigned regions
- Sales team staff management
- Set KPI and provide performance review for the team and subordinates individually
· Any other tasks requested by the management and HQ
Qualifications
- Career Requirement
- 7+ years in Cigarette Industry, Special: 5+years in Marketing/Sales dept & 3+ years in people management
- Working experience in cigarette companies (JTI, PMI, BAT) preferable
-FMCG maarket is preferable
- Leading experiences more than 10 people under the control- not only from the tobacco industry but also FMCG companiesKnowledge
- Language: Advanced English
- Sales, distribution, marketing, trade marketing, consumers, advertising, business environment, redistributor, WS, chain channels, regional specific of tobacco market
- Kazakhstan laws related to sales & advertising of tobacco products
- Data analysis methods & reporting instruments
- People management principles
- Sales Information System application (preferred)
Education
- Bachelor’s degree (preferred) or equivalent experience
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